Thanks for working choosing Matt-Cannon.com for your Upwork Design services. This interview will ultimately help me (and you) learn more about your brand and what you are looking for in this logo. Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s sometimes the last thing a company is willing to spend their money on. But what the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. So, where do you begin?

The key is to start the branding process with a clear direction. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with designers, copywriters, strategists and internal teams when you know what you want.

Remember: There’s no need to rush through answering all of these questions or even answer them all (unless required)! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time. We know that a branding project is a lot of work, and hopefully this brand and logo questionnaire helps you avoid an existential crisis. If you have any questions or need help discovering your brand, let me know! I am happy to help guide you in the right direction. Let's get started!

The following questions will dive into the essence and identity of your brand. (Rate on a sliding scale - Between 1 and 10, 1 being closer to the left choice, and 10 being closer to the right). Slide the gray circle left and right to make your choice.

To answer the following questions, use your imagination to think of your brand in unique situations...

Now we’re getting into the look and feel of your brand. Please visit the following link https://bit.ly/352o90U if you would like to learn about logotypes in order to answer the following questions, but don't worry if not! Feel free to let your eyes just guide you to your own preferences. These will ultimately help you narrow down your visual preferences (Also don't sweat if the brand examples aren’t your favorite logos)

These next two questions are a couple of the most important ones you will have answered because it will give me a good sense of your style and knowing what you do and don't like is key to fulfilling your vision.