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Matt Cannon - Brand Identity Interview

Thanks for working choosing for your Upwork Design services. This interview will ultimately help me (and you) learn more about your brand and what you are looking for in this logo. Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s sometimes the last thing a company is willing to spend their money on. But what the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. So, where do you begin?

The Key to Success

The key is to start the branding process with a clear direction. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with designers, copywriters, strategists and internal teams when you know what you want.

No Need to Rush!

Remember: There’s no need to rush through answering all of these questions or even answer them all (unless required)! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time. We know that a branding project is a lot of work, and hopefully this brand and logo questionnaire helps you avoid an existential crisis. If you have any questions or need help discovering your brand, let me know! I am happy to help guide you in the right direction. Let's get started!

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