Please enable JavaScript in your browser to complete this form. - Step 1 of 6Matt Cannon - Brand Identity Interview Thanks for working choosing Matt-Cannon.com for your Upwork Design services. This interview will ultimately help me (and you) learn more about your brand and what you are looking for in this logo. Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s sometimes the last thing a company is willing to spend their money on. But what the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. So, where do you begin? The Key to SuccessThe key is to start the branding process with a clear direction. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with designers, copywriters, strategists and internal teams when you know what you want. No Need to Rush!Remember: There’s no need to rush through answering all of these questions or even answer them all (unless required)! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time. We know that a branding project is a lot of work, and hopefully this brand and logo questionnaire helps you avoid an existential crisis. If you have any questions or need help discovering your brand, let me know! I am happy to help guide you in the right direction. Let's get started! What's your full name? *FirstLastWhat's your Email? *EmailConfirm EmailClick or tap here to get startedBrand ValuesWhat is the name of your brand? *Think about your brand’s personality. How would you describe it? Care, Creativity, Compassion, Innovation, PersonalDoes your brand have a slogan? *If applicable, should your slogan be included in the logo?Brand Mission StatementThis is a sentence or two that explains your brand's goals. It should also weave in some information about what your organization is and why it exists.Product/Services Positioning StatementThis is similar to your Brand Mission Statement in the previous question, only more specific to your offerings.Who is your target market? *Benefit of Product/ServiceDoes it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.Please list five words that represent your brandThink about your brand’s personality. How would you describe it? Three messages your brand needs to communicateWhy does your brand matter? These messages should be relevant to your target audience.Value PropositionHow do you solve your customers ’problems? This should summa- rize why someone should buy your product or invest in your services.PreviousNextBrand AttributesThe following questions will dive into the essence and identity of your brand. (Rate on a sliding scale - Between 1 and 10, 1 being closer to the left choice, and 10 being closer to the right). Slide the gray circle left and right to make your choice.Masculine/Neutral/Feminine Selected Value: 5 Simple/Intricate Selected Value: 5 Grey/Colorful Selected Value: 5 Conservative/Extravagant Selected Value: 5 Fun/Serious Selected Value: 5 Professional/Casual Selected Value: 5 Modern/Classic Selected Value: 5 Sporty/Elegant Selected Value: 5 Extreme/Safe Selected Value: 5 What colors represent your brand?What colors would you NOT like to see?What words would you use to describe your brand’s image?What words would you NOT want used?What attributes and/or emotions do you want associated with your brand?What attributes and/or emotions would you NOT want associated?PreviousNextAbstract ValuesTo answer the following questions, use your imagination to think of your brand in unique situations...How would you describe your brand to a friend?How would you describe its style?What other brands would be its friends?Age? Gender?What actor/actress would be perfect to play your brand? Why?What kind of car would your brand be?What animal would represent your brand?PreviousNextDesignNow we’re getting into the look and feel of your brand. Please visit the following link https://bit.ly/352o90U if you would like to learn about logotypes in order to answer the following questions, but don't worry if not! Feel free to let your eyes just guide you to your own preferences. These will ultimately help you narrow down your visual preferences (Also don't sweat if the brand examples aren’t your favorite logos) Please choose which logo types that you feel will best represent your brand *Brand MarksAbstract Logo MarksMascotsCombination MarksEmblem LogosDynamic MarksWordmark LogosLettermarks & MonogramsLetterformsPlease explain in detail why you came to these choices *Aesthetic InspirationThese next two questions are a couple of the most important ones you will have answered because it will give me a good sense of your style and knowing what you do and don't like is key to fulfilling your vision. Please reference at least three brands that you DO like the designs of and explain in detail whyPlease reference at least three brands that you DO NOT likePreviousNextAdditional ThoughtsDo you want to upload any assets that you think will contribute to the success of your project or help explain ideas? Click or drag files to this area to upload. You can upload up to 25 files. Please allow time for the upload(s) to complete before attempting to submit the form.Are there any brand elements or specific ideas that apply to your brand, that have not been mentioned yet?Is there something additional you would like to share before you submit the interview?Thank you again for taking the time to fill this interview outI look forward to creating a design that matches your vision and leverages your brand. When you are ready, go ahead and hit submit. Submit